Manual and Tools
The right message at the right time from the right person can save lives. The CERC Manual describes core emergency and crisis communication principles and how they apply to each phase of an emergency. Tools are available to prepare communication plans or use during a crisis.
These resources are free and downloadable. A limited amount of hard copies are available to order. To order materials, please submit the Order Request Form [PDF – 47 KB]. The print version of the 2014 CERC manual is no longer available. You can still download the PDF version.
The CERC Manual describes the principles of crisis and emergency risk communication and how to address different challenges while communicating during a crisis or emergency. It provides guidance for all stages of an emergency and can be applied to any public health emergency. The manual is the basis for all other CERC materials and trainings.
CERC Wallet Cards
The CERC wallet card summarizes CERC and is a quick reference for communicators during an emergency. The wallet-sized card easily attaches to an ID card and is available in English, Spanish, and French. Hard copies of the English version are also available to order.
CERC in a Hurricane Response (PDF)
CERC in an Infectious Disease Response (PDF)
Zika Risk Communication: Leaders Do and Don’t (PDF)
CDC RiskSmart™
RiskSmart™ is a system to help organizations assess, detect, and respond to reputational risks and opportunities. RiskSmart is helpful for organizations preparing for or responding to an emergency, as they must take into account credibility.
- Learn more about Credibility Risk Management (PDF)
- Use the RiskSmart™ Assessment Tool with the Tool’s Instructions and Scoring (PDF) to understand how to craft your response strategy.
These tools can help agencies prepare and communicate before, during, and after an emergency.