What is CERC?
Crisis & Emergency Risk Communication (CERC)
Crisis and Emergency Risk Communication is the application of evidence-based principles to effectively communicate during emergencies. These principles are used by public health professionals and public information officers to provide information that helps individuals, stakeholders, and entire communities make the best possible decisions for themselves and their loved ones. CERC recognizes that during emergencies, we work under impossible time constraints and must accept the imperfect nature of our choices. CERC draws from lessons learned during public health emergencies and research in the fields of public health and emergency risk communication.
For more resources and information on CERC, please see Crisis and Emergency Risk Communication, 2014 Edition or Crisis and Emergency Risk Communication Pandemic Influenza, 2007.
Have you used CERC in your work? To share your CERC stories, e-mail email@example.com. Your stories may appear in future CERC Corners.
- Page last reviewed: March 24, 2017
- Page last updated: March 24, 2017
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