First Hours: Creative Briefs
COMMUNICATING IN THE FIRST HOURS
Formative research from years one and two informed these creative briefs that guided the writing, design, and pre-testing of radio, television, and print materials in years two and three. The creative brief is a messaging strategy for particular audiences in a defined context and can be used by public health communicators to guide future materials development efforts. The final creative brief for each agent is included here.
- Page last reviewed: May 14, 2007
- Page last updated: March 1, 2013
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