The Risk Communicator Newsletter
Providing information and resources to help emergency risk communicators prepare and effectively respond in the event of a crisis.
In the last issue of Risk Communicator, we heard from John Rainford, the Team Leader for Communications for the Assistant Director General’s Office of Health Security and Environment, about the new WHO international communication guidelines.
The WHO Outbreak Communication Planning Guide, 2008 edition, has now been released. The Guide, developed in collaboration with more than 120 experts and practitioners, provides detailed capacity building recommendations for national public health authorities. To receive an electronic copy, please contact Ms. Tiffany Domingo.
With the H1N1 threat still lingering, the importance of risk communication during an outbreak is paramount. It is important that the general public maintain adherence to safe habits and for public officials to promote a sense of trust. The re-affirmation of solid risk communication fundamentals for the sake of outbreak communication is the primary theme in the Outbreak Communication Planning Guide. The Planning Guide is currently available in English, French, and Spanish, with plans for future translations in Chinese, Arabic, and Russian.
From the WHO Planning Guide:
"Focusing on the outbreak communication principle of planning, this document attempts to respond to these requests and is a guide to help Member States to build the required capacity for effective outbreak communication. . . Experience has shown that transparency in communication is essential if the public is to trust the authorities in charge of handling an outbreak. Without this trust, it will be difficult -- if not impossible -- to convince people to adopt behaviors needed to bring an outbreak under control. If you have any questions, please e-mail firstname.lastname@example.org.
- Page last updated March 15, 2010
- Page last reviewed March 15, 2010
- Content source: CDC Emergency Risk Communication Branch (ERCB), Division of Emergency Operations (DEO), Office of Public Health Preparedness and Response (OPHPR)
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