The Risk Communicator Newsletter
Providing information and resources to help emergency risk communicators prepare and effectively respond in the event of a crisis.
Issue 1 - Understanding Your Audiences
During a disaster, effective emergency risk communication can mitigate many potential negative health effects. Even though the emergency itself may increase public attention to related health threats, it is critical to know and understand audience needs, concerns, and expectations so that they notice, attend to, and act upon your emergency public health messages. In this first issue of The RC, we introduce the RC, explore trust, distribution channels, and stakeholders’ influence on emergency risk communication.
In this issue’s research summary series, authors Deborah Glik and Craig Lefebvre:
- Provide an overview of different research areas and practical applications that have shaped current risk communication theory and practice in the field of public health.
- Encourage communicators to embrace new technologies as methods for extending audience reach.
The academic spotlight article, “Messaging Is a Matter of Trust,” highlighting work from the University of Georgia, Southern Center for Communication, Health, and Poverty (UGA SCCHP), Outlines important factors leading to trust among minority audiences.
- Provides implications for message delivery.
- Offers a practitioner’s perspective about real-time emergency message strategy and dissemination.
- Examines “interacting” with audiences using new media channels.
- Training opportunities.
- Timely suggestions about messaging to remind the public and stakeholders to prepare for emergencies.
- Page last updated May 22, 2010
- Page last reviewed May 22, 2010
- Content source: CDC Emergency Risk Communication Branch (ERCB), Division of Emergency Operations (DEO), Office of Public Health Preparedness and Response (OPHPR)
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