Don't Take It Personally
Barbara S. Reynolds
Crisis Communication Expert
Office of Communication
Centers for Disease Control and Prevention
From the perspective of the spokesperson, perhaps the most important piece of information I could share is the concept of embodying your organization so that you don't feel that the attacks that are coming, or the harsh questions or the misunderstandings that may be represented through the media to you are personal. And if you stand up there being your organization you have that organization as a part of you and you're stronger in doing so. It's so important to not take what happens in a very tense situation personally.